What is an E-Book? EBook is short for Electronic Book which is a book that is delivered in electronic or computer format. EBooks are perfect viral marketing tools. It is simply a downloadable file that contains a group of compressed files. This file can be accessed from your website and downloaded an unlimited number of times by your visitors. Your visitors can then display your information by just opening your eBook.
An eBook can provide your visitors with a valuable resource and it lets you to promote your services for free. An eBook should contain quality information that focuses on the subject matter while also promoting your product or service. By simply giving your eBook away and allowing it to be distributed for free it can be viewed by thousands. What other marketing tool do you have that will work 24 hours a day, seven days a week for years to come? Your potential and current clients can get the latest sales information, technical information, or great extra value. The key to success with eBook marketing is to encourage your visitors to distribute your eBook.
What could you write about in your eBook? Write about what you know about! There are millions of people online so your eBook can target just about any audience. Your eBook should provide valuable information that cannot be found easily anywhere else or at least gathered together in one collection of information. The more exclusive and hard to find the information is, the more people will download your eBook. “How To” guides have been some of the most profitable and read eBooks ever created.
You should always include a link in your eBooks back to your website or affiliate program since people will have permanent access to it once they download it to their computers. If you update your eBook regularly then they may use your eBook again and again, thus seeing your link over and over again, which directs them to your site.
Now is the perfect time to write an eBook or convert your .pdf help and information files into an eBook. They are a new and powerful tool that opens up endless possibilities for small businesses to distribute information to the millions of people who are searching for many different things. Though normally thought of as a process for online businesses there is no reason why your customers can’t get your latest help manuals or product information. You can set a link in an email for your clients to download your eBook. No waiting for them visit your site or possibly going to some other web site. An eBook is one of the easiest and productive ways to promote your business while providing quality information that you already possess. Not only will they help you promote your business but could also help you establish a name for yourself and your website, which is called branding. People are looking for information, that’s why they search the web. Help gather great information into an eBook they can use and pass on to others. Everyone loves free things and they especially love free information about something that interests them.
Don’t forget these ideas:
- Set up a link in your eBook so that your readers can recommend your eBook to their friends and online partners.
- Include a message inside your eBook and on your website that states that others can give away your free eBook. This will bring in visitors and add value to their websites. Remember, the more times your eBook is downloaded then the more exposure and free traffic your website gets. This is the power of viral marketing.
- Once you determine what topic you want to write about, research what is already available and then try to find a void that you can fill with your eBook.
- Convert those pdf files about your products, services or help file into an eBook